Client: Kent & Medway Medical School (KMMS)
Campaign: Launch of a new Medical School in a joint venture between University of Kent and Christchurch College, Canterbury.
Locations: Canterbury and Medway Campuses
The project was a significant development for the partner organisations and potentially for the region of Kent as it would mean that in future the area could produce its own practitioners of medicine. WJP Floyd were asked to become involved from the outset in creating a recruitment brand identity and defining how this would roll-out across multi-media applications including website, mobile and online advertising, print solutions and candidate packs. Over a 3 month period we worked with the senior team and their brand colleagues to establish and execute a full catalogue of branded collateral that continues to develop to this day.